Work Experience

Promoted to be company’s first Vice President of Marketing with the primary responsibility to grow our Farm to Feet sock brand and develop new private label manufacturing business.

• Directed the development of and implemented Farm to Feet’s branding strategy, overseeing a nationally based marketing and public relations team.

• Created a content driven marketing program that used authentic storytelling to amplify Farm to Feet’s unique narrative:

  • U.S. Materials, U.S. Manufacturing, and U.S. Workers,

• Developed a differentiated brand value proposition that enabled Farm to Feet to launch as the only 100% American sock brand in the market. 

• Executed a comprehensive omnichannel strategy to drive sales, resulting in year-over-year growth in Farm to Feet that realized:

  • an average of 60% annual sales growth,

  • a doubling of retail doors from 2014 – 2018, and

  • a 100% increase in direct-to-consumer online sales from 2015 – 2018

• In 5 years, Grew farm to Feet from unknown to a top ten outdoor sock brand (out of 200) based on market share in the independent specialty retail sales channel

  • top five in the specialty outdoor e-commerce sales channel

Hired as the company’s first Director of Sustainability – tasked with developing and directing company-wide sustainability strategy with emphasis on internal improvements, meeting customer requirements, and establishing the company as a leader in sustainable manufacturing.

• Coordinated multi-department efforts to integrate sustainability initiatives into company’s core processes and procedures, resulting in an average of 10% reductions in waste sent to the landfill, water consumption, and energy usage.

• Supported the development of the first industry-wide and widely recognized sustainability tool for the outdoor and apparel industries.  Was instrumental in both developing the standards and pilot testing the tool with key customers.  

• Served as one of ten recognized sustainability leaders on the Outdoor Industry Associations Sustainability Advisory Council, supporting the development and execution of the industry’s corporate responsibility strategy. 

• Executed the company’s first use of the HIGG Index and developed the initial improvement strategy – Nester Hosiery was recognized as one of the first domestic manufacturers to use this sustainability tool.

Oversaw multi-national product marketing team responsible for sales support in a $30 Million industrial gas turbine parts business. 

• Developed and implemented market strategies across multiple divisions to provide customers with consolidated solutions. 

• Coordinated marketing and sales efforts with global sales team in multiple markets.

• Guided proposal and order management team that handled over $18 Million in orders, contributing more than $7 Million in profit during the last two fiscal quarters of 2008. 

• Marketing efforts supported Exceeding the 2009 sales forecast by 9.8%.